Iโm sometimes asked, โ๐๐ฉ๐บ ๐ข๐ณ๐ฆ๐ฏโ๐ต ๐ต๐ฉ๐ฆ๐ณ๐ฆ ๐ข๐ฏ๐บ ๐ค๐ญ๐ช๐ฆ๐ฏ๐ต ๐ญ๐ฐ๐จ๐ฐ๐ด ๐ฐ๐ฏ ๐บ๐ฐ๐ถ๐ณ ๐ธ๐ฆ๐ฃ๐ด๐ช๐ต๐ฆ?โ
Itโs not because I havenโt worked with big names โ I have, and I do.
And itโs definitely not because I donโt know how powerful social proof is; trust me, I work in ๐๐ฒ๐ต๐ฎ๐๐ถ๐ผ๐๐ฟ๐ฎ๐น ๐ฆ๐ฐ๐ถ๐ฒ๐ป๐ฐ๐ฒ, so I get it!
But the people asking this question donโt always fully understand what I do.
Ironically, theyโre applying a marketing โ๐ณ๐ถ๐ญ๐ฆโ that works for most, but if I followed it, it would show that I didnโt fully understand my subject matter.
Using another companyโs logo on my website isnโt something I can officially do without their permission.
Since my clients are often ๐๐ผ๐บ๐ฝ๐น๐ถ๐ฎ๐ป๐ฐ๐ฒ ๐ข๐ณ๐ณ๐ถ๐ฐ๐ฒ๐ฟ๐, I'm mindful of their need to ensure they follow their own internal rules.
So, if I want to use their logo, I'm going to need to ask them to get approval from their marketing team, which can often be a cumbersome process.
Which is 'off brand' since I'm trying to make their lives easier, not harder.ย
Now, I know that lots of consultants either use logos without permission or rely on approval from their direct clients, who might not realise thereโs more to it than that.ย
Iโd love to be able to do that, but I canโt, given what I do.
On top of that, some clients donโt want to be named.ย
Others have me working on confidential projects that have to stay that way.ย
My priority is making life easier for my clients, ensuring they stay compliant, and respecting their confidentiality.
So, if youโre interested in working with me and you want the reassurance that Iโve worked with other prestige clients, tell me.ย
I might not be able to include their logo on my website, but I can definitely connect you with them so you can speak to them directly.
Because no logo isnโt a โno goโ; itโs my way of showing that I understand what Iโm doing.
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