𝗜𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗴𝗲𝘁 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗼𝘂𝘁 𝗼𝗳 𝗺𝗲, 𝘁𝗿𝘂𝘀𝘁 𝗺𝘆 𝗷𝘂𝗱𝗴𝗲𝗺𝗲𝗻𝘁.

This week, two clients asked if I could help promote internal events I’m delivering for them.

In both cases, I said '𝘺𝘦𝘴'. One of the benefits of a flexible fee structure is that when clients pay me more, I can also spend time on things like publicity, not just delivery.

We discussed the potential channels and agreed on a teaser video and a digital poster.

Both gave me complete creative freedom to do what I wanted with the formats; not something I take for granted in heavily regulated internal comms enviromments

But there's a real upside to letting me do my thing.

They’re already trusting me to engage their employees in the session. 

And they’ve hired me to do something they can’t easily do in-house.

So the clearest way to signal that difference is to let me do the marketing too.

After all, the sessions will be in 𝘮𝘺 voice, so the publicity should be as well.

So thank you, to both clients for trusting me, I know it can feel like a risk.

But it's also when I do my best work.