Why a Humble 𝗤𝗥 𝗖𝗼𝗱𝗲 Often Steals the Show in My 𝗞𝗲𝘆𝗻𝗼𝘁𝗲𝘀...

One thing I love doing in my keynotes is leaving the audience with a memorable moment they’ll talk about after the event.

Since many of them are 𝗖𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲 functions, an obvious thing is to get them to break a rule. 😳

Which requires me to find a rule I can entice them to break.

If I’m lucky, the check-in process at reception will provide something.

That’s when learn the rules we need to comply with inside the building.

Ideally, they'll be printed on the back of my visitor pass, but if not, I'll find them! 🕵️

𝗧𝗵𝗲𝗶𝗿 𝗼𝗳𝗳𝗶𝗰𝗲, 𝘁𝗵𝗲𝗶𝗿 𝗿𝘂𝗹𝗲𝘀

I’ve recently had a couple of clients whose Head Office location includes highly sensitive areas, such as R&D labs or factories.

For obvious reasons, those areas ban the use of recording devices, but the rule is often applied across head office for convenience.

So it’s highly likely that every member of my audience will be able to break that rule.

All I need to do is give them a reason to do it.

A quick ‘𝘰𝘯 𝘵𝘩𝘦 𝘧𝘭𝘺’ edit of my slides, and I can add one early in the show with a QR code and a compelling reason to scan.

To do so, they’ll be using the camera on their phones. 🤳

Ideally, the code will take them to a page with an image of the rule they’ve just broken, but if not, I'll show it on screen.

Suddenly, the point I’ve been making to them about compliance not simply being a case of telling people what to do comes alive.

𝗡𝗼 𝘀𝘂𝗰𝗵 𝗿𝘂𝗹𝗲? 𝗡𝗼 𝗽𝗿𝗼𝗯𝗹𝗲𝗺.

I know what you’re thinking.

But what if there isn’t a rule like that, and you're at a conference?

Well, then, I need to be a bit more creative.

Because every environment I’m likely to present in will have something I can work with.

And if it's not a Compliance audience, I'll find something relevant to them.