𝗘𝘃𝗲𝗿 𝘀𝗵𝗮𝗿𝗲𝗱 𝗴𝗿𝗲𝗮𝘁 𝗮𝗱𝘃𝗶𝗰𝗲…𝗮𝗻𝗱 𝘁𝗵𝗲𝗻 𝗶𝗺𝗺𝗲𝗱𝗶𝗮𝘁𝗲𝗹𝘆 𝗶𝗴𝗻𝗼𝗿𝗲𝗱 𝗶𝘁? I have.

On Saturday, I wrote a post about oven clocks. (Yes, really.)

My point was that when the clocks go back — like they did in Europe this weekend — most people don’t bother changing the oven clock. Because it feels like hassle for no benefit.

That's a neat little behavioural reminder: if something seems pointless or awkward, we’re less likely to do it, even if we technically '𝘴𝘩𝘰𝘶𝘭𝘥.'

I linked that idea to compliance: if a rule feels unnecessary or requires excess effort, people may well resist or ignore it. As I like to say: what we'd 𝘭𝘪𝘬𝘦 people to do, and what they’re 𝘭𝘪𝘬𝘦𝘭𝘺 to do, aren’t always the same thing.

Feeling happy with that, I scheduled the post for Sunday morning, right after the clocks changed, at a time when posts like that usually do best.

Which is when it hit me. In a post about clocks not updating, I’d forgotten the most important one of all: 𝘁𝗵𝗲 𝗵𝘂𝗺𝗮𝗻 𝗯𝗼𝗱𝘆 𝗰𝗹𝗼𝗰𝗸. 👤⏰

Yes, the clocks had officially changed. But people wouldn’t be 𝘢𝘤𝘵𝘪𝘯𝘨 like it yet; they’d still be on summer time.

I’d focused on the time on the scheduler, not the state of the people I wanted to reach.

Luckily, I '𝘤𝘭𝘰𝘤𝘬𝘦𝘥' it in time, brought the post forward an hour and It landed well.

It's here if you want to read it, though be warned, one person did describe it as '𝘩𝘰𝘳𝘳𝘪𝘣𝘭𝘺 𝘧𝘭𝘢𝘸𝘦𝘥': https://lnkd.in/d4VRPsFV?

Now the timing might not have made a big difference, but the irony stayed with me.

𝗜𝘁’𝘀 𝗿𝗲𝗺𝗮𝗿𝗸𝗮𝗯𝗹𝘆 𝗲𝗮𝘀𝘆 𝘁𝗼 𝗺𝗶𝘀𝘀 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗲𝘃𝗲𝗻 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝙩𝙝𝙞𝙣𝙠 𝘆𝗼𝘂’𝗿𝗲 𝗳𝗼𝗰𝘂𝘀𝘀𝗶𝗻𝗴 𝗼𝗻 𝘁𝗵𝗲𝗺. Because we're far better at seeing things through our perspective, not theirs.