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โ€˜๐˜๐˜ฐ๐˜ธ ๐˜ฅ๐˜ฐ ๐˜บ๐˜ฐ๐˜ถ ๐˜ฎ๐˜ข๐˜ฏ๐˜ข๐˜จ๐˜ฆ ๐˜ต๐˜ฐ ๐˜ฑ๐˜ถ๐˜ต ๐˜ด๐˜ฐ ๐˜ฎ๐˜ถ๐˜ค๐˜ฉ ๐˜ค๐˜ฐ๐˜ฏ๐˜ต๐˜ฆ๐˜ฏ๐˜ต ๐˜ฐ๐˜ฏ ๐˜“๐˜ช๐˜ฏ๐˜ฌ๐˜ฆ๐˜ฅ๐˜๐˜ฏ?โ€™

is something Iโ€™ve been asked a lot recently.ย 





Since the question is as much a โ€˜๐˜ธ๐˜ฉ๐˜บโ€™ as a โ€™๐˜ฉ๐˜ฐ๐˜ธโ€™, let me answer both.



๐—ง๐—ฟ๐˜† ๐—ฏ๐—ฒ๐—ณ๐—ผ๐—ฟ๐—ฒ ๐˜†๐—ผ๐˜‚ ๐—ฏ๐˜‚๐˜†


The obvious reason for posting here is sฬถhฬถoฬถwฬถiฬถnฬถgฬถ ฬถoฬถfฬถfฬถ marketing.ย 


People canโ€™t buy my services if they donโ€™t know who I am or what I can do.ย 


Rather than tell them, I want to show them.ย 


Of course, producing original, creative, and engaging content takes time and effort. But itโ€™s by far the best way for prospective clients to know exactly what theyโ€™ll get before they hire me.ย 


People who donโ€™t like what I share will know not to hire me, while those who do can buy with confidence. What they see here is exactly what theyโ€™ll get when we work together. And if this is what they get for free, imagine what theyโ€™ll get when they pay for it!



๐—Ÿ๐—ฒ๐—ฎ๐—ฟ๐—ป ๐—ฏ๐˜† ๐—ฑ๐—ผ๐—ถ๐—ป๐—ด


Producing content also makes me better at what I do. I can test out ideas and benefit from the wisdom of crowds.ย 


I learn as much from the responses to my posts as I do in creating them, and I discover what resonates and what doesnโ€™t. That way, I can include things that land well in my presentations and workshops and exclude things that donโ€™t.ย 


Since launchingย Compliance In The Wild, Iโ€™ve been inundated with suggestions for things I could cover. When people are kind enough to take the time to share pictures and ideas with me, I know Iโ€™ve got their attention.



๐—ž๐—ป๐—ผ๐˜„ ๐˜„๐—ต๐—ฒ๐—ฟ๐—ฒ ๐—œโ€™๐—บ ๐—ฐ๐—ผ๐—บ๐—ถ๐—ป๐—ด ๐—ณ๐—ฟ๐—ผ๐—บย 


When you hireย Human Risk,ย youโ€™re hiring me.ย 


Since I donโ€™t have a big brand behind me, I need to establish trust with my clients, which means being authentic about who theyโ€™re hiring.ย 


Sharing insights into how I work, what I do, and the way I think, helps deliver that. As does the fact that I'm passionate about my work; I couldn't do it, if I wasn't. Which is why producing content feels less like a chore and more like a privilege.


Of course, the usual answer to where Iโ€™ve come from is by train from either London or Munich. Hence the picture.


But since youโ€™ve been following me on here, you know that already!


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